Search Engine Optimization (SEO) is a technique, which helps your website or blog; rank higher in the search results of different search engines such as Google, AOL, Yahoo, Bing, etc. There are several techniques of optimizing your blog, and these methods can be both ethical and unethical. The use of ethical techniques to optimize your website or blog is known as “White Hat SEO”, whereas the use of unethical techniques to optimize your website or blog is known as “Black Hat SEO”. There are many techniques that are used unethically to rank your website higher, but this ranking cannot be for long time. Black Hat SEO techniques can rank your website higher only for a short time, and if you want to remain in the ranking of the search engines for a long time, then you need to follow the ethical rules strictly.
Black Hat SEO Techniques
The Black Hat SEO techniques that should be strictly avoided are as follows:
Keyword Stuffing: This term means the unnecessary use of the keywords in order to rank website higher in the search engines. Often, such keywords are used, which are not relevant to the content. So, avoid unnecessary keyword stuffing and try to use the keywords, which is relevant and also keep track of the percentage of keywords.
Invisible Text: This is a technique in which the text color and the background color are kept same. This is done in order to attract the search engine crawlers, but this is not considered as ethical.
Google Bowling: This is a technique, which is used to decrease the page rank of your competitor and increase the page rank of your website. This technique is also considered as unethical and illegal.
Link Farm: This is a technique used to create back links or in bound links from unrelated websites or sources. This technique is also popularly known as “Spamdexing”.
Some of the Black Hat SEO techniques have been given, which you should avoid strictly in your website or blog optimization. There are many more Black Hat SEO techniques such as scraping, Ad Only Pages, Cloaking, Throw Away Domains, Misspellings, Domain Grabbing, New Exploits, Fake News, etc. If you want to know more about these Black Hat SEO techniques, then keep reading our next post.
